Tanqerary 10 - Explore
Redesigning a iconic gin brand
Project Overview
The brief
Redefine the leading premium gin brand to have a idea that could stretch across both packaging and comms ad bring back the love to the brand
The Idea
Keynote of citrus inspiring the contemporary form with minimistic branding leaving the beautiful form to shine through. Taking the original recipe from the art deco era for off pack inspiration.
