Jim Beam Legacy
Celebrating history for a top draw bourbon
Project Overview
The brief
Make a Halo brand for one of the most famous Bourbon brands in the world.
The Idea
By taking the DNA of the iconic JB brand an distilling it into a contemporary but classic form. Historical signatures passed down the line emblassend into a crisp clean bottle backed by the seal of the JB approval... A masterpiece for the generations to be proud of.
