Johnnie Walker Black
Centenary edition collab with Selfridges
Project Overview
The brief
The dual anniversaries of two major brands colliding into a single idea - 360 degree ideas, packaging and box to celebrate the bi-centary o 2 icons of luxury
The Idea
Bring the high lux fashion element for Selfridges with a Bill Amberg leather label and the sleek black bottle silhouette with emblassened direct printed upon the bottle for JW black creating a iconic pack - Limited to 100 packs only
